The Albanian Football Association presented the new brands of the Albanian Football. The First , Second and the Third Categories will be equipped with the new brand. This step was planned since the first moment of the renewal of the image of AFA with a new brand that was applied in the SuperLiga and the National Cup of Albania. The strategy of AFA was to offer a coordinated and integrated image, curated in details, and that was ‘’Brand Umbrella’’, which proved coherence and similarity in every symbol of Albanian football.
First Category
In the logo of the First Category there is a strong connection of the national elements of football, the same as in the logo of AFA and the Superior Category. It is composed of a shield and a red background , lined in black , as in respect of the national colors, a moving football , as to give the impression of a dynamic movement. The ball is depicted with the wings of the Eagle , colored in black and below that the label ‘’First Category’’ , and the acronym of Albanian Football Association (FSHF).
Second Category
In the logo of the Second Category still preserves the stylistic elements of the previous logos and brands , but this time are displayed into renovated details of elements. Thus the shield has rounded corners and smother lines , and the combination of colors is accompanied by a half-red half – white background and the white and black lines dominate the bottom half of the logo.
The label ‘’ Second Category’’ ( in capital letters) is dominant in the top half of the logo , where we can find the acronym of AFA , accompanied by two stars
Third Category
In the logo of the Third Category , there is a full refreshment of composing elements. Despite preserving the initial stylistic elements of the logo and brands , the combo is a pleasant result and ‘autonomous’ , although faithful of its identity.
The shield is similar to the shield in the logo of AFA , the background is white, to make it easier the placement of the included elements. The highlight of the shield is red , and the ball is dominant in the logo. The black color of the ball brings again the Red&Black combo.
The label ‘’Third Category’’ ( written in capital letters) is dominant in the bottom half of the logo , placed in an underline over the ball and the shield. Below the stripe we can find three stars , a symbol of the Third Category.
At the top half of the logo we can find the acronym of AFA in capital letters.
Gazmend Malo
Head of Marketing Department
