Today, in the Conference Hall of the AFF are presented the innovations of new football season at a press conference directed by Secretary General, Mr. Ilir Shulku and by Director of Marketing Departament, Mr. Gazmend Malo.
Superliga and Cup of Albania in the early 2015-2016 football season, will have a new brand which will be a fundamental element of the image of these competitions.
This launching will be followed by a centralized implementation with elements positioned in each stadium and will have also television graphic elements, an official spot, a logo on the shirts sleeve of the Superliga Teams, etc.
This is the first step of a centralized marketing which was previously presented also to many businesses operating in the Albanian market.
This process comes as a natural continuation of a greater plan which began with “rebrand” of the Albanian Football Federation and aims to repositioning and improving the global image of Albanian football.
With this new launching we put the basis for a contemporary marketing which should be even more attractive for businesses who would like to support and cooperate with Albanian football.
The whole process has gone through several stages among which the most important was that of consultation with stakeholders such as Clubs, professionals from the world of Media, Management, as well as a considerable number of companies operating in our country.
This project is made possible with the cooperation and support of UEFA and has been realized by an international agency partner with this institution.
